Post by account_disabled on Dec 11, 2023 9:37:29 GMT
Smart tactics to segment your leads (from early on) Many schools and universities do not see results in their strategies, as they end up generating many leads and are unable to convert them into real students. To prevent this from happening, the advice is to think from the beginning about the information that will show you how well that lead is suited to your institution, and when it is in the purchasing journey. It may seem silly, but this type of information will make all the difference in lead nurturing, which will be the heart of your automation strategy. Caution: Be careful not to ask your leads too many things at once; remember that no one likes long forms.
Tools like Hubspot help you discover more and more about your Phone Number List contacts as they download new materials that you have risen. Lead Nurturing: where the magic happens Once you have captured leads and have enough information to know what they are looking for, it is time to nurture them until they are ready to enroll in your courses or request contact information from your sales team. Lead Nurturing is nothing more than the process used to deliver the right content at the right time to your contacts, helping them complete the stages of their buying journey. The big secret here is personalization: you must use the information provided by the leads to nurture them in a different way.
As an example, let's assume that you are a university that offers degrees and postgraduate degrees. When talking with your current students, you discover that a great attraction of your institution is the exchange program, and that is why you decide to write an eBook about exchange during university. In the download form for this material you can ask two things: Do you intend to do a degree or postgraduate degree abroad? In which continent would you like to study? Based on the answers to these questions, you can now nurture your leads in a personalized way, okay? The idea is to segment your leads by interest groups (example: you want to do a degree and study in Europe, or you want to do a postgraduate degree in Asia) and create nutrition flows for each of them.
Tools like Hubspot help you discover more and more about your Phone Number List contacts as they download new materials that you have risen. Lead Nurturing: where the magic happens Once you have captured leads and have enough information to know what they are looking for, it is time to nurture them until they are ready to enroll in your courses or request contact information from your sales team. Lead Nurturing is nothing more than the process used to deliver the right content at the right time to your contacts, helping them complete the stages of their buying journey. The big secret here is personalization: you must use the information provided by the leads to nurture them in a different way.
As an example, let's assume that you are a university that offers degrees and postgraduate degrees. When talking with your current students, you discover that a great attraction of your institution is the exchange program, and that is why you decide to write an eBook about exchange during university. In the download form for this material you can ask two things: Do you intend to do a degree or postgraduate degree abroad? In which continent would you like to study? Based on the answers to these questions, you can now nurture your leads in a personalized way, okay? The idea is to segment your leads by interest groups (example: you want to do a degree and study in Europe, or you want to do a postgraduate degree in Asia) and create nutrition flows for each of them.