Post by account_disabled on Dec 27, 2023 6:17:45 GMT
You certainly use Google Ads, and branded advertising is one of the types of advertising you should not skip. However, what should you do when Google Ads brand campaigns for your brand are also created by your competitors and displayed in high positions? Check out 9 effective tactics that will help you solve this problem. DO YOU WANT TO BOOST YOUR WEBSITE? Take advantage of individual expert advice Do you want to increase your company's results? Take advantage of the support of our experts and discover the full capabilities of your website. Learn free tips from Visible Range: Positioning Google Ads campaigns UX optimization MAKE AN APPOINTMENT FOR A FREE AUDIT visible 54 Google Ads (Adwords) brand campaigns - rules Every company should create Google Ads search ads for their brand name. then, when a user enters the company's name in the Google search engine, the website address will be displayed not only in the organic results, but also in the form of an advertisement.
Nowadays, however, it is more and more common WhatsApp Number List that competitors also promote their brands using your company's name. Google allowed this option only on June 4, 2019. Brand promotion in Google Ads against a competitor's brand is possible provided that: the advertising content (header, main content, etc.) does not contain the name of a competing company constituting a trademark, the URLs displayed do not contain trademarked terms, advertisements do not attempt to mislead users as to the origin of the product. Example: a competitive SEO company may advertise its services with the terms "agency visible" or "visible" if: describe your services in the content of the ad, will not use the keyword "visible" or "visible agency" in the advertising content. Competitor advertising for your brand slogans in Google Ads is not a beneficial phenomenon . However, you do not have the right to prohibit it, because according to Google, Google Ads brand campaigns using competitor's branded phrases are permissible.
However, this doesn't mean you should do nothing! Below we have discussed some effective strategies to solve the problem. Example of a competitor's ad with the brand slogan "Shopify" Competitor's brand campaigns for your brand in Google Ads (Adwords) - effective strategies There are several effective actions that will help solve the problem of competition promotion in Google Ads for your brand slogans. If you ensure their effective implementation, you may make your competitors give up further brand campaigns using your company's name. 1. Competition promotion for your brand slogans in Google Ads (Adwords) - determine the scope of competition advertising If a competing company is creating branded ads for your company name in Google Ads, they're probably doing it on more than just the search network. Perhaps they are trying to reach customers in the same way in the .
Nowadays, however, it is more and more common WhatsApp Number List that competitors also promote their brands using your company's name. Google allowed this option only on June 4, 2019. Brand promotion in Google Ads against a competitor's brand is possible provided that: the advertising content (header, main content, etc.) does not contain the name of a competing company constituting a trademark, the URLs displayed do not contain trademarked terms, advertisements do not attempt to mislead users as to the origin of the product. Example: a competitive SEO company may advertise its services with the terms "agency visible" or "visible" if: describe your services in the content of the ad, will not use the keyword "visible" or "visible agency" in the advertising content. Competitor advertising for your brand slogans in Google Ads is not a beneficial phenomenon . However, you do not have the right to prohibit it, because according to Google, Google Ads brand campaigns using competitor's branded phrases are permissible.
However, this doesn't mean you should do nothing! Below we have discussed some effective strategies to solve the problem. Example of a competitor's ad with the brand slogan "Shopify" Competitor's brand campaigns for your brand in Google Ads (Adwords) - effective strategies There are several effective actions that will help solve the problem of competition promotion in Google Ads for your brand slogans. If you ensure their effective implementation, you may make your competitors give up further brand campaigns using your company's name. 1. Competition promotion for your brand slogans in Google Ads (Adwords) - determine the scope of competition advertising If a competing company is creating branded ads for your company name in Google Ads, they're probably doing it on more than just the search network. Perhaps they are trying to reach customers in the same way in the .