Post by account_disabled on Feb 18, 2024 8:45:34 GMT
You’ve been reading about Landing pages, and you’re ready to convince your boss or client to start improving your conversions. There’s only one problem. Short of saying “It’ll get us more leads! TRUST ME!” You don’t know know how to properly demonstrate the value in terms they’ll understand. Don’t worry. In this article, I’ll give you a 5 step process you can use to convince (almost) ANY boss or client that improving the landing page strategy is not just a great idea, but if done to scale, can result in massive revenue boosts for the company. 1. Show Them The Stories If bite sized stats won’t work in demonstrating the value of landing pages to your boss or client, you should share some stories of other companies seeing success with landing pages.
The trick here is to find case studies about companies that started Buy TG Database with a similar challenge to what your company is experiencing. Marketing Sherpa is a great resource for this. Here are three stories to get you started, feel free to use these if you want. Prospects weren’t clear on what the site actually did. In this article, Designer Sacha Greif talks about how the homepage of his startup Folyo, wasn’t clearly communicating the benefits of the service. Confused users would email Sacha thinking the site did one thing when it actually did another.
As an unofficial observation, I see this problem with plenty of businesses – regardless of size. Marketers and CEOs get so close to the product, it’s difficult to describe the benefit to the prospect. So prospects get confused or think the product solves a different problem, resulting in low conversions. Anyways, instead of blaming users for “not getting it” Sacha decided to focus on the page’s message first, then design backwards from there. This resulted in adding a nifty animation which showed the basic premise behind the service. folyo-process-3 Click for full-size image Making the pain more apparent in the secondary headline. folyo-pain1 And controlling your exposure as you scroll down the page.
The trick here is to find case studies about companies that started Buy TG Database with a similar challenge to what your company is experiencing. Marketing Sherpa is a great resource for this. Here are three stories to get you started, feel free to use these if you want. Prospects weren’t clear on what the site actually did. In this article, Designer Sacha Greif talks about how the homepage of his startup Folyo, wasn’t clearly communicating the benefits of the service. Confused users would email Sacha thinking the site did one thing when it actually did another.
As an unofficial observation, I see this problem with plenty of businesses – regardless of size. Marketers and CEOs get so close to the product, it’s difficult to describe the benefit to the prospect. So prospects get confused or think the product solves a different problem, resulting in low conversions. Anyways, instead of blaming users for “not getting it” Sacha decided to focus on the page’s message first, then design backwards from there. This resulted in adding a nifty animation which showed the basic premise behind the service. folyo-process-3 Click for full-size image Making the pain more apparent in the secondary headline. folyo-pain1 And controlling your exposure as you scroll down the page.